UrbanGlide
Urban Glide Rentals is an exciting new venture aimed at providing an eco-friendly, stylish, and accessible solution for urban mobility. Their mission is to make exploring and commuting through the city a fun, sustainable experience by offering high-quality bike and scooter rentals.
Tools
Adobe Illustrator Adobe Photoshop
Type
Year
2024
Background
The brand seeks to position itself as the top choice for city adventurers, blending style, convenience, and environmental consciousness into every rental experience. With plans to expand its fleet and presence in multiple cities, Urban Glide Rentals is poised to revolutionize the way people navigate urban landscapes.
Development
Key Brand Attributes
Modern: Projecting a sleek, contemporary image that appeals to a tech-savvy, on-the-go audience
Dynamic: Capturing the energy and movement associated with urban exploration and commuting
Smooth: Conveying a sense of effortless, frictionless mobility for a pleasant user experience
Effortless: Emphasizing the convenience and ease of the rental process
Urban Exploration: Highlighting the brand's ability to facilitate fun, adventurous city discoveries
Minimalist: Adopting a clean, streamlined aesthetic that aligns with sustainable values.
Color Palette
The color palette reflects Urban Glide Rentals' blend of modern urban mobility and accessible adventure. The vibrant purple evokes a sense of creativity and exploration, aligning with the idea of discovering the city in new and exciting ways. This color, paired with a refined neutral palette, creates a visually appealing and memorable brand identity.
Final Thoughts
Designing the logo and complementary stationery for Urban Glide Rentals was an enjoyable challenge that allowed me to apply my understanding of cohesive brand identity design. Maintaining a consistent visual language across the logo, business cards, and other collateral was crucial for establishing a strong, recognizable brand presence.
Through this project, I gained valuable insights into the importance of aligning brand tone, color palette, and design elements to create a unified and impactful visual identity. The process of translating the brand attributes, such as "modern," "dynamic," and "minimalist," into a coherent design was a rewarding exercise that enhanced my design skills.
