Beta Psi Delta - Jaguars
As the newly elected League Representative for the Beta Psi Delta Jaguars in 2022, I recognized the need to overhaul the organization's social media presence and establish a cohesive brand identity. My primary goals were to spotlight the members, their activities, and the strong sense of camaraderie within the Jaguars community.
Tools
Adobe Illustrator Adobe Photoshop Instagram
Type
Year
2022 - today
Background
Knowing that the Jaguars embody a spirit of jungle-inspired energy and edge, I set out to create a grunge-inspired visual aesthetic that would capture the essence of the organization. This involved taking on the roles of photographer, designer, and marketer to bring this vision to life across the Jaguars' various social media channels.
Development
Through my efforts, I ensured that the content shared on these platforms would consistently reflect the Jaguars' unique personality. I made it a priority to document team events, sports standings, and upcoming college activities, allowing the members and their experiences to take center stage.
Final Thoughts
The end result was a remarkable success, with the Jaguars' social media presence now firmly established as a vibrant, engaging, and distinctly "Jaguars" experience. The grunge-inspired branding, along with the focus on member spotlights and community events, has resonated strongly with the student body and beyond.
As the Jaguars continue to grow and evolve, I am excited to see where this revamped social media strategy will take the organization. The positive response from both the members and the broader college community has been incredibly rewarding, and I look forward to building upon this momentum in the years to come.
