Build the Nest
Build The Nest was a senior computer science capstone project, where students created a tycoon-style game centered around building a college campus with Pensacola Christian College's theme.
Tools
Adobe Illustrator
Type
Year
2024
Background
The goal was to create a logo that would effectively represent the theme of building a college campus, while also capturing the spirit of "The Nest" and Pensacola Christian College. Through an iterative design process, I explored various concepts and techniques to arrive at a final logo that would resonate with the target audience and support the game's overall visual aesthetic.
Development
The main design element is the arched background, which is modeled after the iconic entrance to the Pensacola Christian College campus. This provides a strong, recognizable foundation for the logo. The bold, stylized lettering "BUILD THE NEST" sits prominently within this frame, expressing the game's title in an impactful way.
By incorporating the school's signature blue and gold colors, the logo clearly aligns with the Pensacola Christian College brand identity. This helps establish a cohesive visual connection between the game and the real-world institution it is based on.
Final Thoughts
I was grateful for the opportunity to give Build The Nest a face and for the underlying exposure it game as a designer to the student body. Receiving positive feedback from the students was incredibly rewarding, as it validated that the logo effectively captured the spirit and essence of the game.
This project provided valuable experience in blending creativity with strategic logo design, which will undoubtedly benefit my future design work.
